Taiwanese love to eat out: survey
BETTER THAN THE GYM:The survey found that Taiwanese eat out more than people in 14 other Asia-Pacific markets, but ranked last in exercising
Staff Writer, with CNA
Eating delicious food is the most preferred leisure activity of Taiwanese, results of a survey conducted by MasterCard on consumer preferences in the Asia-Pacific region showed on Monday.
The survey showed that Taiwanese prefer eating out (64 percent) to any other leisure activity, followed by surfing the Internet (57 percent) and shopping (54 percent).
In contrast, the overall results for the Asia-Pacific region showed people preferred going shopping as their top leisure activity (50 percent), followed by eating out (46 percent) and surfing the Web (42 percent).
The survey found the ratio of Taiwanese dining out was the highest among the 14 markets surveyed, but their average spending of US$165 a month dining was only the fourth-highest in the region, trailing Japan (US$213), Singapore (US$212) and Hong Kong (US$195), but far above the regional average of US$118.
The survey showed the top three countries for dining expenses as a percentage of income were Vietnam (9.2 percent), China (9.1 percent) and Thailand (6.8 percent). Taiwan placed sixth (5.1 percent) and Japan 11th (3.2 percent).
The survey found that when Taiwanese go out for a meal, they most often visit food courts (six times a month), followed by fast-food chains (four times a month), and coffee shops and bars (three times a month).
The survey also found that total leisure spending among Taiwanese accounted for 13 percent of income, ranking eighth among the 14 markets surveyed.
The top three in the category were Hong Kong (18 percent), China (18 percent) and Thailand (17 percent).
The leisure venues visited most frequently by Taiwanese on a monthly basis were gyms (six times a month), sports bars (four times a month) and nightclubs (three times a month).
The survey results showed that the average number of visits by Taiwanese to gyms was the second least of the 14 markets, ahead only of Indonesia (five times a month).
When asked what places they would most like to visit in the next six months, Taiwanese respondents said movie theaters (66 percent), theme parks (43 percent) and video game parlors (42 percent).
Read more: http://www.taipeitimes.com/News/taiwan/archives/2011/10/19/2003516140
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